Gearing up for the re-launch!
Update for 2014! Everything is coming together at our new dairy-free yogurt facility and we've been able to test out all of our yogurt making equipment. Stay tuned for our official re-launch announcement!
Happy New Year! We know it's been far too long since WholeSoy disappeared from the shelf but everything is coming together and we can finally say that we've been able to test out all of our yogurt making equipment and we're in the early stages of actually making yogurt!
We really hoped this would be the week we could give a firm date for when you can expect to see WholeSoy on shelves, but we are still finalizing the tests before beginning daily production of soy yogurt and building up inventory. Even though we cannot say just yet exactly when shipping will begin, one thing is certain – it will happen! We are working as fast as we can yet also taking special care with every step to ensure the best quality possible. Of course, we will let you know more specific dates when WholeSoy will be back on your local store shelves as soon as we have officially re-launched.
As many of you already know, 2013 was a big year of challenges and change. Despite the many obstacles we faced when our previous co-packer unexpectedly closed, and the unexpected bumps along the way while building our own dairy-free yogurt facility, we pushed ahead because of the incredible customer and retail support for WholeSoy. Thank you!
We would also like to take a moment to apologize for sharing our optimistic timeline with you as far back as September and not taking into consideration all the potential problems and pitfalls we might run into. As anyone who has been involved in a construction project knows, there are always unanticipated delays but we never expected to run into so many. We have been honest and forthright (possibly too forthright) with our internal timeline but we understand from your comments that it led to false expectations. We apologize for making anyone feel misled; our intention was not to mislead but to share our current timelines and what transpired as it happened – providing our consumers the same updates and information that we share with our distributors and their retailers.
We know the wait for WholeSoy has been trying for everyone, to say the least, but we are accomplishing an incredible feat by building our own yogurt facility. Most of the multi-million dollar project has been funded by our company founders, but we are also very grateful to Whole Foods Market who helped us out immensely with a $400,000 loan at a crucial time. Not only did the loan help us finalize some of the yogurt facility installations and calibrations, but their overall commitment to the brand will aid the re-entry of WholeSoy back into the marketplace nationally. As always, we remain independently owned and are very excited that you will all soon have access to WholeSoy yogurts again in various retail locations throughout the US (and Canada).
In the coming weeks, we'll share with you more information on where to find WholeSoy yogurts in the near future and we'll also answer more of your frequently asked questions.
To a healthy and prosperous soy yogurty new year!
The WholeSoy & Co. Team
Wondering what led up to the unavailability of WholeSoy soy yogurt for so long? Catch up on our blog post that explains it all: Our Very Own Yogurt Facility.
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If you have yet to share the following with us, please feel free to do so now, as the following information helps a whole lot. Just in case your favorite store is on the fence about making space for WholeSoy again in the near future:
1. Where do you want to see WholeSoy yogurts carried again? Include the name of the store (city & state, if possible), please.
2. Why is WholeSoy the yogurt for you and/or for your family?